Before you can really sell something, you have to know who you’re selling it to.
By creating a Buyer Persona for your ideal customer, you can better get into their shoes in order to understand their pains, wants, and desires. This helps you know how to best talk to visitors in order to turn them into customers.
Once you start seeing your customers as real people with real needs, you can start speaking to those needs through your product and your advertising/copy/pitches.
At Enotto, we’re happy to provide you with a quick and easy tool that will help you rapidly generate a buyer persona so that you can figure out who you’re talking to and how your business can help them.
The key here is to have in mind your IDEAL customer. That means a hyper-focused, one-of-a-kind person who will perfectly have their needs met by your business. Don’t worry about creating a persona that encompasses a general customer. Who is your ideal customer?