The Enotto Blog

Our focus at Enotto is to help business owners create and master their digital marketing.

We want to give you actionable information that can have a direct impact on the bottom line of your company. We’re looking to help make you successful so that you can continue to grow what you love.

If you want early access to our content and to stay looped in on new information and events that are related to inbound & automation marketing, then be sure to sign up for our online marketing newsletter.

How to Create a Style Guide

By Frank

In this blog post, we’ll show you how to create a style guide for your business that helps foster consistency for your brand.

How To Figure Out The Value of a Digital Marketing Channel

By Frank

In this edition of the Enotto Digital Marketing Vlog Series, we’re going to discuss figuring out how much a digital marketing channel is worth to your business.

The 4 Questions All Marketing Efforts Should Have an Answer For

By Frank

All marketing efforts and strategies should have a researched answer for three out of four of these questions:

• Is it scalable?
• What will it cost in order to get the results you want?
• Is it targeting the right audience for your organization (i.e. people who will buy)?
• How likely is it that the audience you’re targeting will convert?

Let’s quickly break down those questions.

9 Free Tools To Use For Better SEO

By Frank

Looking for some free tools that can help you on the road to the first page of Google search results? Then you’ve come to the right blog post! Step on in.

Are Affiliate Programs Worth It?

By Frank

Will you benefit from an affiliate program for your website? Is an affiliate program essentially marketing you don’t have to pay upfront for? Let’s dive into the particulars.

Should You Add Chat To Your Site?

By Frank

Trying to figure out if chat is the right addition to your site? Then it’s time to dig into what chat is and if it can help your business.

Clean, Uncluttered Pages Mean Lower Bounce Rates

By Frank

A bloated or heavy site can be seeing punishment from users by high bounce rates. Is your site due for a minimalistic diet? Let’s run through what does and doesn’t matter when it comes to your site. Who wouldn’t like a lower bounce rate?

Talk About Benefits, Not Features.

By Frank

Too often do business owners and website managers focus on the features of the service or product they’re selling. In order to get real results, you have to dig deeper and explain the benefits to your visitors so that they happily convert to customers.

Abandoned Cart Emails Can Increase Orders by Almost 40 Fold

By Frank

MailChimp found that with an abandoned cart email series (three emails on average), businesses produced an order for every 43 recipients. That’s compared to 1 order per 1,586 recipients with a simple blast email.