The Enotto Blog
Our focus at Enotto is to help business owners create and master their digital marketing.
We want to give you actionable information that can have a direct impact on the bottom line of your company. We’re looking to help make you successful so that you can continue to grow what you love.
If you want early access to our content and to stay looped in on new information and events that are related to inbound & automation marketing, then be sure to sign up for our online marketing newsletter.
The Advantage of Automation
A good email automation series actually adds value to your subscribers (in fact, they’ll welcome it). Also, the barriers to creating a powerful campaign have been significantly over the past five years.
Read MoreJust What Is Inbound Marketing?
With inbound marketing, you’re pushing beyond the standard “red ocean” strategies of traditional/outbound marketing (like advertising). Instead, it’s about producing content that is created to address the pains of your customers and helps them know, like, and trust your company.
Read MoreQuick 5 Step Checklist For Better Email Marketing
Email is an amazing source for sales and leads. With a good email campaign in place, you can see up to 150% better conversion rates than regular search traffic. With tapping into this channel, it’s important you’re delivering a product to your readers that is value-adding and gets them to click through, engage, or convert for you. Here is a simple checklist to make sure you’re producing the best emails you can…
Read MoreHow Many Leads Will I Get From Inbound Marketing?
A good chunk of the value of inbound marketing comes from the fact that it’s highly measurable. And with that measurability, you can see what channels/sources are generating the best leads for you.
Read MoreHow to create an automated (a.k.a. “drip”) email campaign
The goal of this article is to help give you a quick high-level introduction to creating your own drip email campaign
Read MoreSix Simple Strategies for Creating Content Marketing
Content that adds value to the world is key to successful inbound marketing. Trouble is, it’s hard to figure out what to create! Here are six frameworks you can use to help brainstorm content ideas…
Read MoreA 5-Step Successful Inbound Marketing Plan
Move out of the crowded realm of traditional marketing and into the world of inbound marketing where it’s about the content and value you create, not how much you spent on PPC ads…
Read MoreHow Many Qualified Leads Will I Get?
You should always ask yourself this question with any marketing effort. If you do that, you will likely always make the right decisions with your marketing.
If you or the party that’s working to persuade you to invest in a marketing tactic can’t answer this question, then you should opt to decide “no.”
Read MoreGoogle Analytics – The highest ROI thing you can do in 5 minutes
Having Google Analytics set up on your site is quite possibly one of the greatest returns on investment you can make…
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