MailChimp found that with an abandoned cart email series (three emails on average), businesses produced an order for every 43 recipients. That’s compared to 1 order per 1,586 recipients with a simple blast email.
A good email automation series actually adds value to your subscribers (in fact, they’ll welcome it). Also, the barriers to creating a powerful campaign have been significantly over the past five years.
The goal of this article is to help give you a quick high-level introduction to creating your own drip email campaign
Having Google Analytics set up on your site is quite possibly one of the greatest returns on investment you can make…