Why You Don’t Need a Website
Last updated October 17, 2017 - Frank Ramey
This day in age, it seems like everyone and their mother has their own website (not terribly surprising since there are now over 1.2 billion websites). Now, does this mean you or your business/non-profit/enter-org-type-here must have a website too? Not necessarily.
Just because you have a website doesn’t mean you’ll get what you’re looking for and in fact, can just weigh you down and needlessly distract you (“Now, what’s the hex code for cornflower blue?”).
Here’s a quick and easy test to decide if you need a website:
- Do you have a goal in mind for your website? i.e. Conversions (e-commerce sales or phone calls), brand awareness, professional front, lead generation, customer support, directions to your business.
- Do your customers/constituents need any support/information from you?
So, even if you know your customers want to find you online, but you just don’t have the power to build a website, there are still a number of viable alternatives.Creating a website is only half the effort, the other half is getting your website found.
– Abraham Lincoln
One way to ensure against being wholesale cut off from your audience is to collect and use their email addresses. The key part of using those emails is to make sure you’re always adding value to your recipient when you contact them (and that has to be what they see as value, not what you see as value). From personalized newsletters to informative autoresponder campaigns, you need to cultivate a healthy email relationship with your audience.